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How Should Brands Enter The Metaverse? with Senior Vice President, Executive Creative Director - Nicholas Pringle at R/GA
Welcome to the Metaverse
Is It Fundamental for a Brand to Own Land?
Brands that have done it well have kind of added something to that culture, right? Or lie, brought their resources in a way that may be individuals can't. And ae kind of given value first before going to soft trin maybe make money up from without doing the research. There's this other conversation that is happening as well around a metves land, specificallyinddistral real estate which is ready interesting on its own. How important do you think it is for a brand to have a place in the metves and own it with land, rather than appearing,. You know, in other people's plots of land, or entering in a different way, ing, thats really fundamental
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