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Drybar: How A Stay-At-Home Mom Built A Beauty Empire

Erika Taught Me

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The Importance of Squeeze

It's been a bit of a reinvention for me. My identity is so tied to dry bar, but also like, well now what do I do and who am I? And while we were still in the throes of dry bar, my brother really wanted to start working on this massage idea. We call it like just a way better massage experience. The differentiator of squeeze is that you book on the app, you tip on the app.

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