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The Marketing Channel Everyone is Overlooking

Disruptors

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Crafting Compelling Messaging for Your Target Audience

In this chapter, they discuss the importance of understanding your target audience, also known as your avatar, and crafting compelling messaging to effectively market to them. They highlight how marketing strategies in the real estate industry have evolved over the years and emphasize the role of hiring experts or learning from successful individuals in the field. They use a personal story about a hoarder house and back taxes to illustrate the process of identifying the perfect avatar and tailoring marketing efforts to resonate with them.

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