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106 - Amit Goldenberg: Collective Emotions and Social Media

Stanford Psychology Podcast

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The Evolution of Negative Emotions

We're tuned in to pay more attention to negative emotions because they provide us historically from an evolutionary perspective. One way to test this is to look at content that people produce on social media, measure its degree of emotionality and see the likelihood of it being retweeted or shared by other people. The only situation in which negative emotions seem to be shared more than positive ones are politics or inner group situations.

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