In Dallas, for example, we paid kids $2 a book to read up to 20 books. The average payout was roughly $20. They advanced the equivalent of roughly two and a half months of schooling. If I could give you two and ahalf months more of traditional public school for $20 per kid, you take it in a heart. We had no impact on intrinsic motivation whatsoever. And the last thing is what kids actually spent the money on.

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