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An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me
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The Future of YouTube's Reach
YouTube accounts for over half of connected TV viewing hours, at least that was the case as of the past year. A lot of YouTube's reach is actually being driven by the network program providers,. And YouTube doesn't break it out. They don't allow measurement in a way where appropriate content creators can get credit. So I would encourage them to join the JIC and start getting involved in the standards.
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