Quitting Advice - Monkeys and Pedestals

Annie Drexler: One of the things that we know is if we collect all of this cognitive debris that makes it really hard for us to quit, what we should do is approach projects to reduce that Cognitive Debris. She says one of the best mental models to help you do this is called monkeys and pedestals. The idea comes from Astro Teller, who is the CEO of X, which is Google's in-house innovation hub. And he's obsessed with this idea. If you have decided you want to make money by training a monkey to juggle flaming torches while standing on a pedestal in the town square, you should not build the pedestal first. You should