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S2:E13 | How Logan Lyles Thinks About The Evolution Of Marketing to Nearbound and the "Who Economy"

How Leaders Think with Kenny Lange

CHAPTER

Navigating the Who Economy: Trust in Marketing

This chapter explores the evolution of marketing from traditional outbound methods to the more modern inbound and nearbound strategies, emphasizing the importance of trust and engagement. It highlights the challenges of a saturated content environment and the shift towards a 'who economy' where trust and referrals play critical roles in decision-making. The discussion integrates personal anecdotes that underscore the value of partnerships and authentic recommendations in enhancing marketing effectiveness.

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