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185. His Marketing Will Give You Goosebumps with Blair Gorman

Marketing Speak®

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Personalized Video Sales Letters: A Numerological Approach

This chapter explores the innovative concept of personalized video sales letters (VSLs) to enhance user engagement and conversion rates, particularly through tailored numerological insights. It highlights the intricacies of numerology charts and the evolution from traditional VSLs to a more engaging, conversational format. The discussion also includes the author's personal journey into numerology, emphasizing the logistics and creativity involved in making the experience more intimate and interactive.

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