Breakthrough Lessons: Why You Need to Nail a Niche before Going Big
Pattern Breakers
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Five Keys to a Successful Product Development Campaign
Desperation has nothing to do with your product and everything to do with why someone is desperate. A common mistake people make when they solve for this is to say, customers are desperate for my product. You're far more likely to succeed when you define a niche to nail. In the early days, it's tempting to go after the biggest market opportunities quickest. But it is far better for a start up to start out small, doing less, but better on the path to expanding.
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