Pattern Breakers cover image

Breakthrough Lessons: Why You Need to Nail a Niche before Going Big

Pattern Breakers

CHAPTER

Five Keys to a Successful Product Development Campaign

Desperation has nothing to do with your product and everything to do with why someone is desperate. A common mistake people make when they solve for this is to say, customers are desperate for my product. You're far more likely to succeed when you define a niche to nail. In the early days, it's tempting to go after the biggest market opportunities quickest. But it is far better for a start up to start out small, doing less, but better on the path to expanding.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner