Do Feel Good Is the Tagline of the B Corp.

I'm not one that looks like status and ego, although maybe subconsciously I am without knowing it, but I don't consciously think that that's what I'm doing. So now we're selling new brand called and do feel good is the tagline. We've hired a chief sustainability officer and corporate social ethical responsibility officer. The biggest impact we know we can have as a retailer is selling someone a washing machine that will last 20 years instead of four years.