Kitsch
Overthink
00:00
Kitch Is a Vicarious Experience, a Reassurance
Kitch is a form of propaganda that speaks to the masses by regurgitating back their values. It sinks us into an experience of what he calls unreflected enjoyment. Yet we can enjoy it, but we don't reflect either on the thing itself or our enjoyment of it. And so it makes us passive in the face of the status quo. Soit has a populist appeal, so that you can win ove the masses very easily just by feeding them kitch.
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