The Importance of Data-Driven Marketing

Timothy Stanley: Are you trying to give tithers in your church who are vacationing in Florida, the ability to tune in and connect with your church to worship? That's good. On the other side of the spectrum, or are you trying to read someone who doesn't know Christ who will never go inside of your building? And I do mean that. If you're a Freemason, we had a Mason building category to one of our campuses. We're trying to program for that other extreme. It's like hundreds of millions of Americans. Oh, it's not hundreds of millions; it's 74 million. Let me tell you how I know that because your data-driven