Club Penguin - The Community Management Machine

At the time, there wasn't a term for live ops really back then. The technology that we built it on was mostly used for banner ads. We were using like web based socket servers and this banner ad technology to produce a game that had three or four million kids logging in a day at the time. Every email was replied with an email. Every phone call was picked up every every written letter that we would get from kids was replied to with a written letter. As far as we're concerned, it was all interconnected. If a child is going to be engaging is going to engage with us, we will engage with them. And yet we were openly mocked for it.