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8min chapter
David Cost - VP of Digital and eCommerce at Rainbow Apparel Co
The Marketing Playbook with Mark Friedman
Optimizing Customer Communication with CDPs
This chapter explores the role of Customer Data Platforms in enhancing communication strategies and facilitating targeted marketing. It discusses the integration challenges retailers face in unifying online and offline customer experiences, with a focus on Rainbow Apparel Co's operational strategies in fast fashion.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode