Pricing Conundrum in an Ideal World

In an ideal world, a course like this would be personalized to each individual. But at some point you have to say we need to make it simple and easy for people to buy this. So in effect, everybody everybody is self selecting a little bit that they are paying what it's worth them. And of course, the thing that happens is most people don't pay anything at all because that's how these things kind of go.