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443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

The Marketing Book Podcast

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How to Establish Your Personal Brand

Douglas Rushkoff: What are some of the things that people should be doing to help establish their personal brand?Rushkoff: I interviewed 97 people around the world who are known in their field. He says they all did the same four things - show up, create content consistently, build an actionable audience and think about where you want to tell your story. "I think they've stood the test of time and that's the process that really works," Rushkoff says.

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