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Taboo Topics Make For Viral Products with Rachel Kerr and David Gaylord

Startup Canada Podcast

CHAPTER

How to Succeed as an Entrepreneur

I was thinking kind of, I think where you're going with that as well. I think it all kind of shifts when our strategy changes. And just like on my own, it's kind of the same thought. If we said the body wash is going to be our new hero product, we failed, right? But if you look at the body Wash isgoing to be our best upsell. And then we've probably succeeded as it's a really good upsell. Some of our products that aren't our heroes or best sellers, they're actually like the highest rated products. Everyone loves them, but they're potentially in saturated markets. Whereas for us to break through, we have

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