The Third Barrier to Making Better Decisions

The trick in modern marketing is the care about residence first. In other words, it's like you're looking for resinance, not reach. A man named jim morey, psyce psychologist out there, studied what happens when the world unfolds as we expect. He found that if things unfold as you expect, it's a regular day, you are approaching the channel the way you always have. We don't inform our decisions with any new context or information. However, if you introduce just one detail that's slightly off, suddenly it snaps your brain out of this mindless rut. You're a critical thinker instead of a mindless one.