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2min chapter
The Challenger Sale
What You Will Learn
How to Sell a Solution
The shortest path to sales success is deep understanding of our customers needs. So the thinking goes that if you're going to sell a solution, you've got to first discover your customers most pressing pain points. Their needs are simply there just waiting to be unlocked through the mastery of interrogative technique. But customers don't know sometimes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode