Why Zaxbys believes it is ready to grow again
A Deeper Dive
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Revitalizing Zaxby's: Strategies for Growth
This chapter explores Zaxby's strategic journey towards revitalization and growth under new leadership, addressing challenges like reduced unit growth and the impact of external factors such as inflation and the pandemic. It highlights a five-pillar strategy focused on cost reduction, operational enhancements, and the integration of AI technology to improve drive-thru efficiency and customer experience. The discussion emphasizes the importance of franchisee training and messaging refinement to position Zaxby's for sustainable growth in the competitive quick-service restaurant market.
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