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Reducing customer churn - Andrew Michael on The Product Experience

The Product Experience

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The Ultimate in Lagging Metrics

Turn is the absolute ultimate in lagging metrics. You can't find out until after by definition. So, and you're just talking about onboarding as potentially a good leading metric. I'm curious, what else can we use? Obviously, setting something up and running an experiment on churn is going to be a very long experiment. There's a few different things. The first one is like the lead scoring itself. We actually did at some point at hotjar and it was really just taking a look at who are best fit customers. And if they tick one of the properties, like they get a 3.2 or 1.2 score range; that means LexaRink is going

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