RV 63 - Building Podcast Consistency: The Unseen Journey | Ryan Tabb – The B2B Podcast Podcast
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How to Overcome Resistance With Clients With Dark Social Content Strategies
I find that there's hesitancy among my clients with things like that. And I try and express to them that if you're going to do a strategy like this, it needs to be value oriented first and the rest follows. This is just an idea that information is becoming commodity. There's nothing that you're doing that's so secret. You could either give the information away, build a large audience, and then help the people that want help or you can keep it all to yourself.
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