Building a Purso Monopoly

The gift of the internet is a global customer base. The curse of the web is competition. If you're trying to stand out in the market, you need to be more differentiated. And often being different is easier than being the best. That's what we're driving at. How do we stand out to be one of a kind, so that we can take advantage of the gift, while not being hurt by the curse? Ah, fantastic. So when we talk about building purso monopoly, that's what we’re driving at. We want people to feel like they are part of something special and unique - even if it doesn't make any sense or has no impact on their