293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi
GTM Live
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Creating Content for Social Is a Requirement
If you're looking to have ve like either your users, or people that could be your users, that are like your user, that people trust in it, i think that finding people that already create content for social is a requirement. Like going to get the c s that's never made a video before and asking them to make a video is probably not going to turn out the way that you want. The things where this breaks down is that b to b companies do not measure appropriately to show any type of success for this. And because they don't measure it appropriately, they don't value the activity enough, so they don't incentive advise the people that they're asking for. All right
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