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120 - The Power of Association Marketing, with Casey Adams
The Marketing Millennials
Creating Short Form Content at Scale - I Love That Phrase
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Sally Kohn: I love how you framing this, but there's a lot of companies don't see creators as brands themselves. So my simple advice is if you want to grow, you want to go build an audience and triple down on short form content across YouTube shorts, Instagram reels and TikTok. She says the same thing happened in podcasting where it's just another medium that can be used for long-term success. Salkin: The ship has sailed over into 2022 when every big company will have a podcast or they will have a creator world.
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