Navigating Change: DEI Campaigning Complexities

What if your next marketing campaign didn’t just sell a product — it saved lives?In this episode, we sit down with Claire Sadler, Chief Marketing Officer at the British Heart Foundation and incoming Vice President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and how Claire and her team made it happen.But this episode goes deeper than just one campaign. Claire shares what it’s really like to lead major brands, navigate the loneliness of executive roles, and fight for diversity in an industry that’s still falling short. From rebuilding the BHF brand to pushing the limits of creative partnerships, this is a masterclass in modern marketing that actually matters.👉 Don’t forget to like, subscribe, and drop a comment if this made you think differently about what marketing can do.#MarketingLeadership #BrandTransformation #CPRCampaign #PurposeDrivenMarketing #BritishHeartFoundation #ClaireSadler #WACL #CreativeMarketing #DiversityInAdvertising #MarketingThatMatters #MarketingPodcast