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How Indra Nooyi Brought Design Thinking to PepsiCo

HBR On Strategy

CHAPTER

Rethinking Innovation and Design Thinking at PepsiCo

This chapter explores PepsiCo's problem of cluttered shelves and their shift towards design thinking and user-centered design. They discuss the example of Pepsi Spire and their focus on creating a fundamentally different consumer-machine interaction. They also touch upon the design of products for women and the influence of design thinking on their packaging and manufacturing processes.

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