The Choice That Would Otherwise Be There

"Our whole diet almost it's not in the supermarket why because we don't have choice," he says. "The only choice we have is narrowly proscribed by what you can force through the perspective of orthodoxy" He adds that innovation has to start with a prototype and embryonic prototype, which must be too large for regulatory requirements to overcome. 'When the embryonic prototype has to be so large to overcome the capital infrastructure and regulatory requirements'