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Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale

eCommerce Evolution

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Is TikTok Going to Be the Trend Going Forward?

Marketing is always going to be shifting, changing and increasing over time. When you should look at is how can I raise my AOV? That happens by building a good brand and having a community and having a good product. And that goes into retention and your email and SMS,. How can I increase my conversion rate? So like focus and obsess on those things. But man, if you got only so much time in the day, you should spend your time on Facebook and Google.

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