Visual Story Telling and Trust Based Conversion

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The superable is a great example of where entertainment advertising can overlap with content marketing. Story telling and trust based conversion are key to building an audience, he says. "I think am this, this combination of entertainment and advertising is also the future of marketing"

Adrian Lurie is the co-founder of Dragonfruit media – an agency that helps creators and businesses grow their audience on YouTube. He writes screenplays, loves foreign theater and cinema, and served with the Peace Corps in the Dominican Republic.

Top 3 Value Bombs:

1. Success does not have much to do with working hard; instead, it is more about creating incentives that make the work not hard.

2. The best way to build an audience is to tell a story and earn your viewers' trust by making them feel you want to provide lifetime value.

3. Video content is challenging; however, it can be learned.

Visit and connect with Adrian - Dragonfruit Media Website

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