E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
How to Sell a Business
"I will never talk my friends out of getting $20 million. It's like, it's always better for you and me," he said. "That is how most companies are sold." He was approached today by two brands looking to exit their respective businesses. 'If I have a friend with $20 million and you get $20 million, sure the $20 million could be worth $200 million, but you will kill me if I talk you out of it'
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