The Challenge of Bringing a Bomber on Board

The value, I would argue is absolutely there because these businesses, they could try to build their presence on Facebook and all these different ways through marketing and advertising. But they're not going to be able to instantly tap into the established reputation that I've been able to establish in my books. The only downside is you're putting your reputation on the line with these people that you're working with. And so there can be bumps. So readers say, I want Mike and I want Michael on. And that becomes a real challenge. Can you give me an idea? Are these license fees are they six, seven figures? There are there are mid six figures.