TWIG #299 Product Strategy, Market Insights & Marketing Challenges
Deconstructor of Fun
00:00
Navigating Market Saturation and Game Strategy
This chapter delves into the challenges of product strategy in the gaming industry, examining market saturation and the hurdles new games encounter at launch. It features insights from Paul Kilduff Taylor's article, exploring whether players can have too much fun or if shortcomings in new games are often attributed to external excuses.
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