In two thousand and four you started your column yo at the neork times magazine called consumed. I think it's trying to treat our consumption behavior as an element of american culture, which i think it should be taken as seriously as any other form of culture. Sometimes that means the snuggy is popular. So why do you think the snuggy? Sometimes you ake an idea. Onge veba yo, there's never just one answer. But like the snugg i did write about the snuggy and or i wrote about sleeved blankets, not just the snuggy, but also the slanket, which actually prediated the snuggy.