How to Be More Engaged With Your Customer Engagement Campaigns

Recruiting participants for user research is hard. Recruiting participants from a pool of your own customers? Somehow even harder. There’s client relationships, privacy concerns, and lots of red tape. This week on the podcast, Matthew Morrison joins Erin and JH to share what he’s learned after a year of B2B recruiting at Braze.

Highlights

• [2:04]The key problems with B2B recruiting.
• [8:22] Make your sessions as short as possible, 30-45 minutes is best.
• [12:53] How to make users feel connected to research, even if you can’t offer an incentive.
• [16:53] How to work with internal stakeholders to get better response rates from participants.
• [23:08] How Matt built a study about new Braze users with a lookalike panel of people who had never used Braze. 
• [33:09] Steering clear of over contacting participants, even with a small pool. 
• [38:09] What Matt's thinking about going into 2022.

About our guest

Matthew Morrison is a UX Research Manager at Braze. Before Braze, he worked on the research teams at Etsy and WillowTree. He’s excited by the challenge of B2B recruitment and is looking forward to continuing to improve his practice.