John: I knew my podcast wasn't going to be that good or me that great. So guess what? I had to be different. I had to frankly be the only exactly. And so here's a couple tactical, tangible, tangible ways for you to differentiate yourself. What are your core beliefs and what is your brand? John: You don't have to be the world's best marketing person but if you can make yourself relatable then people will reach out in droves.

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