The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence) cover image

Empathy in AI with Rob Walker - TWiML Talk #248

The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)

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Calculating Customer Value: The Cost of Irrelevant Engagements

This chapter explores the intricate challenges of determining the true costs associated with customer interactions, especially when irrelevant offers damage brand goodwill. It discusses how to calculate customer value through relevant engagement and offers insights on maximizing value while mitigating losses from poor decisions.

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