Insomnia Cookies: Seth Berkowitz
How I Built This with Guy Raz
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The Birth of Insomnia Cookies
This chapter delves into the origins of Insomnia Cookies, tracing its beginnings from a personal connection to insomnia and a simple cookie delivery concept. It highlights key moments that propelled the business forward, such as a surge in demand after a positive newspaper article and the transition from a solo operation to a growing venture with a partner. The narrative showcases the hustle of college life intertwined with entrepreneurial spirit, leading to financial successes and an evolving business model that aimed to meet customer cravings.
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