S3 E7: The Future of VC in DTC with Ben Lerer of Lerer Hippeau
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The Evolution of Marketing
The VC community and certainly at LH we sort of shifted our focus around if someone's coming in and saying they're raising a three million dollar seat around so they can go spend two million dollars on Facebook. And I think you've even moved beyond that now into how dare you spend any marketing dollars? Like great brands are built totally organically off of community. In my opinion, PostScript SMS platform built for Shop Jones is the best decision we've ever made.
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