277: How to Book a Meeting With a Senior Executive in Any Industry ( Replay)
The Predictable Revenue Podcast
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The One Universal Lesson You've Learned From Your Career CIO
Troy Engon: I've sold mostly to CIOs and chief information security officers. They're always balancing this edge of wanting to push the organization forward, but that can cut them if they make the wrong decision. The typical joke in the industry is CIO stands for career is over. And ultimately it comes down to know so much about your space and your product and the general trend pattern direction that you're really useful to them.
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