Why is Korea so obsessed with coffee?
5THWAVE - The Business of Coffee and Hospitality
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Challenges and Innovations in the Korean Coffee Industry
This chapter addresses the hurdles the Korean coffee industry faces, particularly rising operational costs and a shrinking workforce, while exploring how technology and automation are being adopted to enhance efficiency. It highlights the emergence of unique Korean coffee brands and their international aspirations, as well as the evolving role of baristas in a landscape increasingly influenced by automation. The chapter also delves into Korea's coffee culture, particularly the impact of major chains like Starbucks on consumer expectations and preferences.
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