How Do You Position Yourself Away From the Competition?

If everyone is advertising, running ads for athlete development and I wanted to beat those people, my strategy is not to do that. My strategy is to follow every single high level athlete and then follow their friends who are low level athletes and reach out to them via DM. If you now DM reach out and write an authentic general message, now you get 50% of the attention but you're just one person or one business. So I always think about Red Ocean Blue Ocean and you always want to get over to what people aren't doing. Now, that's harder to do because it requires some intellectual innovation and some critical thinking but the alternative is laziness and that's never gone on in the