2min chapter

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10. Under the Influence

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CHAPTER

Subliminal Influence

Hugo Mercier is a French cognitive scientist at the Jean-Luco Institute in Paris. His work has looked at our ideas about subliminal influence. He says that if you manage to strip away people's ability to think, then they will be much easier to influence. But humans are equipped with psychological mechanisms that allow them to evaluate communication so that they can reject harmful messages.

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