4min chapter

School of Motion Podcast cover image

Karin Fong on Art Direction, Mentorship, and Legendary Title Design

School of Motion Podcast

CHAPTER

Exploring Conceptual Thinking and Storytelling in Design

Exploring the power of visual storytelling in titles and branding campaigns, emphasizing the use of conceptual thinking to create narratives with metaphors. Includes a case study of portraying small business owners as superheroes for Google, demonstrating the fusion of storytelling and design.

00:00

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