How Companies Can Make More Money After the Initial Launch | Mike Lee
Whale Informed by Triple Whale
How to Build a Successful CBD Brand
We started the brand with my sister who has a big following, a big podcast. For the first year and a half, maybe even two years, we just spent a single dollar on a paid ad. It was like how do we create these affiliates that are already in her network? So we had 25 to 50 of these like brand evangelists. And absolutely loved us that we took care of that then spread the mission.
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