3min chapter

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#151 CEO Outreach, Manny Medina: 10M or Die

Grit

CHAPTER

The Problem With Product Market Fit

You're not really scaling until you've crossed the chasm between early adopters and the early majority, he says. "There is no good literature out there to figure out what is true product market fit" The amount of false positive is 'mind boggling' for a small company's sales team as it tries to sell its first product in an ever-growing marketplace. If you think that your product market fit is not solid, all of a sudden, your clock is sticking down,. He explains how his co-founder Andrew Kinzer stopped him from giving up when their reach went down.

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