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Danny and Jon

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Short Content - It's Provocative or Funny

When you look at short content, the stuff that does well is either provocative or funny. Most of the time when things are funny, it's because they're provocative in some way. And then what i have direct conversations, one to one with people, that's when we go super deep and get really specific. Because that's the darned point. We are all different. It took like a ten years of the person's life in seven, ten seconds, whatever. A ne so much. You see these time lapses. But once you've seen it oncear ye, thet's call, move on. There's no appreciation of how they got there. The experts it took

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