Building lasting subscriptions programs
The Rebooting Show
00:00
Lessons from the New York Times
This chapter discusses the success of the New York Times in the subscription business and offers lessons for other publishers. It emphasizes the importance of developing a unique value proposition tailored to their own audience and the pitfalls of following trends. The chapter also explores the concept of segmenting the audience and the challenges it poses, as well as the trade-off between preroll revenue and subscriber retention.
Transcript
Play full episode
