How to Compare ROAS to an ER

ROAS return on ad spend is basically a simple calculation of conversion value, all the money that came in inside of the Google Ads account divided by cost. The problem with this metric is that it relies heavily on Google's ability to track users from the point of the first click on an ad all the way through to the sale. In 2022, we saw ROAS across the board for every account drop.

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If you rely massively on ROAS in Google Ads, rethink your strategy! Regina just unveiled the alarming truth—ROAS is shrinking! Check out her essential insights to work around it and find a key metric that'll keep your PPC campaign thriving.

Regina Bellows, executive director of StarterPPC, shows proof that ROAS in Google Ads is shrinking. Instead of letting this issue stop you from optimizing your campaigns for success, she gives helpful insight into another key metric that can help you take back control!

If you haven't heard of StarterPPC, it's our sister agency that works with budgets under $5,000.

So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking the bank. Check it out here: https://www.starterppc.com/

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